Customer experience, mobile and content marketing are among the three most important business opportunities in 2014, according to a new report from Econsultancy and Adobe.

One-fifth (20%) of client-side respondents said that the customer experience was the most exciting opportunity for their organisation, making it the most popular answer. Among agency respondents mobile came out on top (21%) for the same question.

Ultimately a good customer experience can only be achieved if all other outward-facing business functions are working together in a harmonious fashion, so all of the other areas covered as in the report are themselves key building blocks for a great customer experience.

Which one area is the single most exciting opportunity for your organisation (or for your client) in 2014?

The 2014 Digital Trends Report from Econsultancy and Adobe is based on a global survey of more than 2,500 marketers and internet professionals carried out at the end of 2013.

B2C vs. B2B priorities

The report also provides a breakdown of the perceived opportunities for B2C and B2B companies, revealing some interesting differences for marketing priorities in the year ahead.

For B2C companies mobile and customer experience are seen to be the most exciting business opportunities in 2014 (22% and 21% respectively), however among B2B respondents content marketing was the most popular answer (24%).

Which one area is the single most exciting opportunity for your organisation in 2014?

As more companies grasp the importance of high-quality and original content for their marketing, it will become even more important for both B2B and B2C organisations to offer a distinct and original voice in a world where more and more companies are competing for attention.

A separate question included in the report shows that B2B marketers are also significantly more likely to identify content marketing as one of their top-three priorities for the year ahead (44% for B2B compared to 28% for B2C).

Kipp Harris

February 24th, 2014 | Posted by aboblog in App Store - (0 Comments)

Congratulations Kipp Harris, your app Kipp Harris has been registered with Apple and Google App Store. Just like a Domain Name, App Name in the App Store is unique. Visit www.AppBuilderOnline.com to REGISTER your name before it is taken by someone else

Kipp Harris is a team of agents licensed at Keller Williams Roers Realty, 200 45th Street S, Fargo, ND 58103.    Working with homebuyers in today’s market requires real estate agents to bring something to the table besides a great personality.  While we have the personality as well, this FREE app will help you utilize your mobile smart phone to find that perfect home.      To begin working with us after downloading the app, just click on the Home Search button and begin searching!  Please call or email with any questions!    If you are already a client, download the app and login right away!    Our Client Vision Statement  • Kipp Harris does real estate differently.  • We’re focused on what matters to you.  • We value personal connections more than the bottom line.  • We strive for balance in our lives and respect the time and needs of yours.  • Our team has been handpicked based on their experience and knowledge.   • You will have the same quality experience, no matter which agent is assisting you.  • You have the benefit of having an entire team guiding you, working with you, and doing real estate differently.

We are excited about sharing our latest infographic: “5 points mobile marketers should be familiar with in 2014”. Actually, we focused this infographic on these 5 points because in 2014, they represent 5 myths mobile marketers should stop believing.

Infographic_5_points_mobile_marketers_should_know

1st point – Most traditional web publishers are expected to become mobile-first in 2014, with most of their digital traffic coming from  mobile devices

It’s no news mobile traffic has been expanding so fast over the last few years. We already raised a question one year ago about a prediction (Is Mobile traffic to exceed Desktop in 2013 in Sports & News verticals) which came true. It was then a legitimate question to ask:  when is this phenomenon to happens “en masse”? When is the tipping year?

Well, the first great finding of this infographic is: this trend is to accelerate, 2014 is expected to be the “tipping year of mobile”, the year mobile-first become the new standard of the web.

Lots of verticals will be affected (Fashion, Food, Search, Email…) according to our data and also to public resources, most traditional publishers are to become mobile- traffic driven (we only listed the most famous).

You can’t believe it yet?

For instance, Youtube (mobile traffic=40% as of 2013), Linkedin (38% in 2013), Yahoo (<50%), Skyscanner (<50%) publically stated their digital traffic will be mobile-driven by 2014.

 2nd  point – Mobile advertising is getting mature, driven by rich media & video

Unsurprisingly, as mobile traffic has soared, so has mobile inventory too. Remarkably, mobile rich media & mobile ad video ad units have experienced a huge growth in 2013 (respectively, x2.4 and x4.2). Advertisers are increasingly ready to test innovative mobile formats.

Mobile rich media now accounts of 24% of delivered mobile ad banners and impressive mobile performances drag advertisers to mobile advertising, they seem increasingly interested in testing innovative mobile ad units. Mobile isn’t poor for branding anymore.

3rd point – Android keep rising despite iPhone 5s & 5c

Despite the recent launch of the new devices iPhone 5S &5C in Q3 2013, Android share of ad impression has kept soaring in Q4 2013. Android gained 10 points in 2013, Apple loosing 9 vs 2012.  iOS hasn’t been bouncing back after iPhone 5s & 5c.

4th point – Mobile ad dollars are pouring into the industry 

The average Mobile share of a publisher’sold inventory has significantly increased in 2013 (+89%) and this trend should keep going in 2014, as global mobile spending is expected to growth another 38% in 2014. The gap between mobile ad spending and mobile ad usage is been filled. Global mobile ad spending is even expected to overtake outdoor, radio by 2016,… Advertisers are willing to move budgets to mobile.

5th point    Mobile RTB is born, mobile buying  methods are converging with desktop

Mobile programmatic buying, whose technology is born in 2012, is already to take off in 2014.

What did you think about this infographic ?  Would you have any major points to add? Feel free to comment below and to share it

NaplesAreaHomeHub

February 21st, 2014 | Posted by aboblog in App Store - (0 Comments)

Congratulations Richard Dingfelder, your app NaplesAreaHomeHub has been registered with Apple and Google App Store. Just like a Domain Name, App Name in the App Store is unique. Visit www.AppBuilderOnline.com to REGISTER your name before it is taken by someone else