There are various reasons to use push notifications in your app and they have numerous benefits in terms of engaging with customers and driving traffic. However, it is essential to use them in a way that keeps customers connected, rather than annoyed.
Some benefits of push notifications are:
- Push notifications allow developers to provide up-date relevant information to users, encouraging engagement, sparking recognition and increasing involvement.
- Get valuable information on user behavior through the tracking of messages and the interaction times, devices, platforms and situations which generate the most engagement, revealing when, where, why and how users use your app.
- Push notifications are simple, uncomplicated messages that provide only the essential information, making them user friendly and effective.
- In terms of customer interface and ease of use, push notifications are a lot less messy then emails, they are quick to deal with and manage.
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