4 Ways How Inbound Marketing Works for Your App

June 4th, 2015 | Posted by aboblog in Uncategorized

In the marketing-focused era, agents are attracting buyers with the help of appealing content. In contrast to conventional advertising tactics, wherein you broadcast your message with an expectation that buyers will buy that particular product, inbound marketing attracts them with content, SEO and the likes. While inbound marketing is perfectly suitable for websites, it works for apps too.

inbound marketing

App store development

App store optimization (ASO) which is somewhat similar to SEO also aims at target audience. Majority of users download apps through the App Store. It’s important to place correct keywords & follow regular rules while creating your App Store page. Developing the app title is significant since users look for an app which saves time and efforts. An app having concise title helps the users to grasp details quickly.

Push Alerts

It’s really sad when a buyer gets bugged with your app and stops using it. Since almost all the apps earn profits through advertising or in-app shopping, a bored buyer will shift to another brand, affecting your sales. Nicely written and welcoming buzz alerts are the greatest ways to re-capture people. Inbound marketing is certainly value- based. If your users get irritated or don’t get any benefits through the app, they’ll unsubscribe.

Sharing- User friendly apps always succeed outstandingly. It’s beneficial to add ‘share’ button in the app which would make the app visible to all but won’t irritate them. Keeping connection to apps via social networking is crucial as well because in this way, signed in users can have hassle-free & speedy access. Make an app where sharing is easy see to it that it’ll have an integration to all other co-related social media apps as it will make sharing extensive.

App indexing- This procedure is quite new, that permits Google to index a part of your app in its search so that, users with installed Google on their phones can Google a term, click and get shifted to what you have made. This is the best way to give accelerated start to your app if your phone has numerous apps installed on it.

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