Author Archives: aboblog

English Realty App

January 30th, 2014 | Posted by aboblog in App Store - (0 Comments)
Congratulations Anthony English, your app English Realty has been registered with Apple and Google App Store. Just like a Domain Name, App Name in the App Store is unique. Visit to REGISTER your name before it is taken by someone else

Jquery Smart Banner

Smart Banners are a new feature in Android to promote apps on the Google Play Store from a website. This jQuery plugin brings this feature to older iOS versions and Android devices.



    <meta name="author" content="Google, Inc.">
    <meta name="apple-itunes-app" content="app-id=544007664">
    <meta name="google-play-app" content="">

    <link rel="stylesheet" href="jquery.smartbanner.css" type="text/css" media="screen">
    <link rel="apple-touch-icon" href="apple-touch-icon.png">
    <script src="//"></script>
    <script src="jquery.smartbanner.js"></script>
    <script type="text/javascript">


    title: null, // What the title of the app should be in the banner (defaults to <title>)
    author: null, // What the author of the app should be in the banner (defaults to <meta name="author"> or hostname)
    price: 'FREE', // Price of the app
    appStoreLanguage: 'us', // Language code for App Store
    inAppStore: 'On the App Store', // Text of price for iOS
    inGooglePlay: 'In Google Play', // Text of price for Android
    icon: null, // The URL of the icon (defaults to <link>)
    iconGloss: null, // Force gloss effect for iOS even for precomposed (true or false)
    button: 'VIEW', // Text on the install button
    scale: 'auto', // Scale based on viewport size (set to 1 to disable)
    speedIn: 300, // Show animation speed of the banner
    speedOut: 400, // Close animation speed of the banner
    daysHidden: 15, // Duration to hide the banner after being closed (0 = always show banner)
    daysReminder: 90, // Duration to hide the banner after "VIEW" is clicked (0 = always show banner)
    force: null // Choose 'ios' or 'android'. Don't do a browser check, just always show this banner

Promoting Apps with Smart App Banners

January 22nd, 2014 | Posted by aboblog in Uncategorized - (0 Comments)

Safari has a new Smart App Banner feature in iOS 6 and later that provides a standardized method of promoting apps on the App Store from a website, as shown in below figure

Smart App Banners vastly improve users’ browsing experience compared to other promotional methods. As banners are implemented in iOS 6, they will provide a consistent look and feel across the web that users will come to recognize. Users will trust that tapping the banner will take them to the App Store and not a third-party advertisement. They will appreciate that banners are presented unobtrusively at the top of a webpage, instead of as a full-screen ad interrupting the web content. And with a large and prominent close button, a banner is easy for users to dismiss.

If the app is already installed on a user’s device, the banner intelligently changes its action, and tapping the banner will simply open the app. If the user doesn’t have your app on his device, tapping on the banner will take him to the app’s entry in the App Store. When he returns to your website, a progress bar appears in the banner, indicating how much longer the download will take to complete. When the app finishes downloading, the View button changes to an Open button, and tapping the banner will open the app while preserving the user’s context from your website.

Smart App Banners automatically determine whether the app is supported on the user’s device. If the device loading the banner does not support your app, or if your app is not available in the user’s location, the banner will not display.

Implementing a Smart App Banner on Your Website

To add a Smart App Banner to your website, include the following meta tag in the head of each page where you’d like the banner to appear:


<meta name="apple-itunes-app" content="app-id=myAppStoreID, affiliate-data=myAffiliateData, app-argument=myURL">

You can include three comma-separated parameters in the content attribute:

  • app-id: (Required.) Your app’s unique identifier. To find your app ID from the iTunes Link Maker, type the name of your app in the Search field, and select the appropriate country and media type. In the results, find your app and select iPhone App Link in the column on the right. Your app ID is the nine-digit number in between id and ?mt.
  • affiliate-data: (Optional.) Your iTunes affiliate string, if you are an iTunes affiliate. If you are not, find out more about becoming an iTunes affiliate at
  • app-argument: (Optional.) A URL that provides context to your native app. If you include this, and the user has your app installed, she can jump from your website to the corresponding position in your iOS app. Typically, it is beneficial to retain navigational context because:
    • If the user is deep within the navigational hierarchy of your website, you can pass the document’s entire URL, and then parse it in your app to reroute her to the correct location in your app.
    • If the user performs a search on your website, you can pass the query string so that she can seamlessly continue the search in your app without having to retype her query.
    • If the user is in the midst of creating content, you can pass the session ID to download the web session state in your app so she can nondestructively resume her work.

    You can generate the app-argument of each page dynamically with a server-side script. You can format it however you’d like, as long as it is a valid URL.

Providing Navigational Context to Your App

In your app, implement the application:openURL:sourceApplication:annotation: method in your app delegate, which fires when your app is launched from a URL. Then provide logic that can interpret the URL that you pass. The value you set to the app-argument parameter is available as the NSURL url object.

The example below  illustrates a website that passes data to a native iOS app. To accomplish this, detect if the URL contains the string /profile. If it does, then open the profile view controller and pass the profile ID number that is in the query string.

Routing the user to the correct view controller

- (BOOL)application:(UIApplication *)application openURL:(NSURL *)url sourceApplication:(NSString *)
sourceApplication annotation:(id)annotation
    // in this example, the URL from which the user came is
    // determine if the user was viewing a profile
    if ([[url path] isEqualToString:@"/profile"]) {
        // switch to profile view controller
        [self.tabBarController setSelectedViewController:profileViewController];
        // pull the profile id number found in the query string
        NSString *profileID = [url query];
        // pass profileID to profile view controller
        [profileViewController loadProfile:profileID];
    return YES;
Here’s How To Optimise Your App For The Google Play Store image 3348Google Play store

The Google Play store will probably be a bigger player over the next 5-10 years because of the open source nature of the Android platform. Also, since this is a Google product, the store has access to search indexes collected by Google. Yes, that means back to some traditional link building for the Google Play store! Below are some quick tips on optimizing for your app in the Google Play Store from our friends over at Search Engine Journal:

On-Page Optimization

  1. App Title: The foundation of any optimization is the title tag. This is very similar to a website’s title tag. Make sure it is descriptive and clearly explains what the app does. Due to android being used by many brands and different screen sizes, it’s hard to tell how many characters are optimal. The best strategy is to keep the app title as short as possible, so that searchers can read it in its entirety. Nothing kills user experience more than a lengthy title that gets truncated because it’s too long.
  2. App Description: Very similar to the Meta Description tag on a website. Clearly and effectively explain what the app is, what it does, and its benefits. Again, since there is no actual website, this content will be your primary leveraging mechanism to market your app. Hire a professional copy writer if you must. There is a 4000 character limit on descriptions – use it wisely.
  3. App Icon: believe it or not, the actual icon of the app does make a difference. Look at all the large, popular brands (Facebook, Twitter). They all have one thing in common – an iconic logo/brand. Make sure your icon or logo clearly and creatively expresses your app.
  4. App Type: Google divides apps into two main “types.” They are “applications” and “games.” Mark your app appropriately.
  5. App Screenshot: Everyone likes to see what an app/software or game looks like. Humans are visual creatures, so use this to your advantage and display some eye-catching screen shots of your app in action.
  6. Category: Properly define your product by a specific category. If your app has multiple categories, try to pick the most appropriate one.
  7. App YouTube Demo: This is a relatively new feature in the Play Store which allows you to upload a YouTube video of your app in action. Use this as another sales pitch and highlight all the best parts of your app.
  8. Leverage Google Plus: All apps have a Google Plus plugin. The more pluses your app gets, the more visible it will be in the Play Store and maybe even get bumped to the front page carousel. Let’s face it – Google Plus is a Google product, so I’m sure there is some biased towards it.

Special Note: Google clearly states that any “Repetitive and/or irrelevant use of keywords in the app title, description or promotional description can create an unpleasant user experience and can result in an app suspension.”

Here’s How To Optimise Your App For The Google Play Store image images 2

Off-Page Optimization

  1. Overall App Ratings: This is an important factor for ASO. Not only from an ASO perspective, but also from a conversion perspective. If we see that 1200 people gave 5 out of 5 stars, we assume it must be a great app. Ratings are also a direct reflection of your app’s performance – a great app will get great ratings. Keep in mind, front page placement seems to rely on a combination of reviews, ratings, downloads, and Google pluses.
  2. App Reviews: just like ratings, reviews will certainly help in conversions. You want as many app users to leave genuine reviews of your app. The more favorable reviews your app receives, the higher the conversion rate. Also, make sure you pay attention to what people say! You should use app reviews as a feedback to continuously improve your app.
  3. Total App Downloads: This certainly affects searcher psyche. The more downloads your app has, the higher the chances someone else will download the app as well.
  4. Link Building: Welcome back to the world of link building! Because this is a Google product, The Google Play Store has access to Google’s search indexes. This means links from popular and authoritative websites will certainly help.

6 Ways to Get More Leads With Mobile Marketing

January 8th, 2014 | Posted by aboblog in Uncategorized - (0 Comments)

Most lead generation tactics are straightforward. You create a piece of content to live behind a form on a landing page — also known as an offer — and then you promote the heck out of it through your blog, social media accounts, and email marketing. People fill out the form, get the offer, and ta-da! They become a lead.

But we’re missing a piece of the puzzle that makes lead generation not as straightforward: mobile visitors.

Because of the way that people behave on their mobile devices, your lead generation strategy has to be adjusted. You don’t necessarily need to create brand new content for a mobile-only audience — you just have to tweak what you already have for desktop for mobile experiences.

To help you figure out what to tweak, check out the six tactics below you can implement to optimize your content for mobile lead generation.

1) Employ Progressive Profiling Forms

Filling out forms while on a mobile device can be extremely frustrating. The fields are usually too small, and you end up clicking the wrong line. Also, the forms are usually much longer than you want them to be. And let’s be honest, as a user, because of these limitations, you will likely turn to another website that doesn’t require such an intensive user experience.

But as marketers, we don’t want to get rid of a form, so what should we do? That’s where progressive profiling comes in.

Progressive profiling allows you replace form fields that have already been filled out the next time a lead visits your website. That way, you can space out how much information you’re collecting at once and make your forms shorter. Bonus: By hosting progressive forms on your web content, you optimize your mobile presence for higher conversions.

2) Create Simple Calls-to-Action

When creating CTAs for your website, think about how they will appear on different devices. From a design standpoint, you may not want something visually heavy as that could be distracting on the small screen of a mobile device or tablet. But you do want an image with clear, readable text. The text itself should also be short yet action-oriented — like all CTAs — so that it’s not taking up too much of the page on a small screen.

3) Provide Discounts and Customer Loyalty

Another way to optimize your mobile presence is through discounts and promotions that will be redeemed through mobile devices. This can be in the form of promo codes, customer loyalty discounts, or even on-location specials.

Let’s take Kings, an entertainment facility with bowling lanes, pool tables, bars, and a full-service restaurant in Boston, as an example. Kings makes it clear to customers entering the facility that if they like the Kings Facebook Page, they will receive free shoe rentals for that day. So of course, many customers pull out their mobile device, go to Facebook, and like the Kings page.

With this strategy, Kings created a small, but effective, sense of loyalty with its customers by having them like its Facebook page with their mobile devices. After they do that, the Kings social media team can nurture their new Facebook leads and keep them coming back to the business.

4) Optimize Content for a Mobile Screen

Think about the situations and places you’ve been in when you pull out your phone to read an article or check your email.

Typically, you only have a few minutes and are trying to kill time. You may be waiting for the next subway to come or at the doctor’s office. Either way, you only have a short period of time to consume the content, and you don’t want the content flooded with filler words and fluff. When you know you are writing for a mobile audience, there are a few rules to live by.

First, frontload your content with links to lead generation content in case people do not get to the bottom of the article. Don’t put the punch line of the article in the last line. Make sure people understand the purpose of the article from the start.

Next, make the content easy to digest. Bold your headlines. Make them short and tweetable. Do not write for the purpose of writing flowing, lengthy prose — write concisely.

Finally, test different content types to see what performs best on mobile. Does your audience like lists? Do they like “how-to” articles? What are they most likely to fully read, especially on a mobile device? Gather results, and then ramp up creating more content that your mobile visitors like.

5) Make Your Phone Number Clickable

When someone picks up their mobile phone, they are going to take an action. Whether that’s opening an app, searching for a company, or simply texting a friend, they are much more action-oriented when on their phone versus a tablet or desktop computer where they can casually browse.

Knowing this, consider how you can get your potential visitors to the point of conversion faster and easier. One technique is making sure your phone number is clickable on your website. By doing so, your customers do not have to copy and paste or memorize your phone number — they just click on it and are instantly dialing.

Remember that the fewer clicks you need to complete an action, the more likely you will have someone complete an action rather than bouncing off your site.

If I want to call the Cheesecake Factory, for example, all I need to do is click the number on their website, shown below. The option to call immediately pops up, making it easier for me to complete the call.


6) Try a Simple Text Campaign

In addition to optimizing your experience for mobile, mobile devices also open the opportunity to start text message campaigns. While marketers have grown accustomed to channels such as email or apps for mobile marketing, there is still room for growth in the SMS channel.

Let’s take Van Heusen as an example. I was in the store with my mom when I saw a sign to automatically get $5 off my purchase if I just texted them. My mother then asked me to text the number so she could get the discount. Since then, Van Heusen has been alerting me once a month (which isn’t a lot) when it has a new discount or deal.

As someone who had never shopped there, these texts continue to nurture me and even led to me to go back and buy from them for the first time. While I was once a prospect simply in the store because of my mother, the company’s text message campaign converted me into a lead and, soon after, a customer. Pretty cool, right?

Generating leads through mobile isn’t impossible. By modifying your marketing slightly, you can make your mobile experience enjoyable for your users, and maybe even bring more leads into your business. What’s not to like?

Written by Ginny Soskey

Mobile Apps as Marketing Tool

December 31st, 2013 | Posted by aboblog in Business - (0 Comments)

Today mobile app development is one of the most prosperous areas of business. Mobile apps are developed to get money for each activation or to support the business providing a competitive advantage.

However, sometimes mobile apps are developed not as a direct tool to get profits (from app purchases or subscriptions) or as a solution for some business technical issues (for the in-house use). Mobile applications have become a very powerful marketing tool.

Mobile Apps as Marketing Tool image The Decade of 350 Billion App DownloadsAn application made for marketing is an opportunity to build demand for the product or service. And today we have made a list of options for marketers who are going to use mobile applications in their work.

Create useful apps. This is one of the latest trends. Today, people want to spend time usefully not only at work. There are some tasks that can be solved on the way to work, for example.

Everyone who lives in a city faces traffic jams and long queues and doesn’t know what to do with this downtime. So, you can develop such an app, which would allow people to spend their time with advantage. Think about developing apps for iPad or Android users.

Make a list of what a potential customer would like to do on the way to work: to learn a new language, to listen to a podcast, to read a new eBook?

Focusing on the list you will be able to predict what app you need to develop. Currently opportunities of mobile app developers are so broad that they can create almost any program, turning it into an application for mobile gadgets. So, do not limit your imagination and flow of ideas.

But also remember that the app should have a direct and clear marketing purpose. Don’t forget that application should be not only interesting, but also it should generates leads.

Create interactive applications. Mobile assistants are a great option for marketing your business, if you want to attract people who like to learn something new and want to systematize actions required to perform a certain task. Audience of such application can be very diverse. Starting with housewives who want to find out how to manage a day and ending with CTOs who need online help in their field.

You will certainly find the target audience who need interactive help and will offer something to make their lives more comfortable.

Create media applications. Media applications is a great outlet for all kinds of news portals. Such applications deliver content directly to users. You can think over development of a media app if you have a solid audience online.

Sometimes media applications are developed for those who have popular communities in social networks. But in this case you have to come up with a really original idea to make people want to install the application. If you just offer the same news as in the community, people won’t load the app, they will use the well-known Facebook app instead.

Create applications that help to plan and track the results. In other words, applications that allow users to set goals, track the process and analyze the results will be truly effective in the marketing.

Create time-saving applications. Any application that will help your potential customers to save time and simultaneously will be a marketing instrument for your product/service is a must to develop!

Think how you can save your potential customers at least an hour a day. It may be similar to a simulator on time management: certain tasks on time and so on. It mainly depends on your target audience.

If you manage to develop an effective system of time management teaching the client to save their own time using your app, and you come up with how to implement your product marketing in this application, then certainly you won’t be left without income.

In conclusion some advice for you:

1) Don’t forget that marketing mobile apps should be developed with a definite marketing goal, otherwise it will be a budget waste.

2) Apps have to be really helpful to your potential customers.

3) Apps should be free. Don’t make your life harder: people love free offers.

4) Try to come up with an effective way for the marketing function activation and do not just advertise your product in the application. Do not be intrusive. People will appreciate it.

Download the official Twitter app here

Infographic: How Mobile is Changing Business

December 23rd, 2013 | Posted by aboblog in Business - (0 Comments)

More people are shopping on mobile devices than ever before. Is your business prepared to satisfy these mobile bound customers?

how mobile is changing business


The Mobile Wave

December 6th, 2013 | Posted by aboblog in Uncategorized - (0 Comments)

1) We all know that sales of smartphones and tablets are are growing fast, however…

2) Those sales are growing even faster than we may realize, and…

3) The implications of this new wave of computing devices is going to be enormous; is going to impact us sooner than we anticipate, and…

4) We have to make ready or it will pass us by or, more likely, sweep our current way of conducting our businesses away.

Part 1: The Exhibits In Evidence

The iPhone & iPad Lit A Fuse Under The Rocket That Is Post-PC

– Most of the growth in mobile computing has come in just the last three years.1

After only being in existence for 5 years, the iPhone is the second best selling product of all time – the 1st is the Rubik’s Cube. ~ UberFacts (@UberFacts)

I believe that the iPhone and iPad is to mobile computing what the Model-T was to cars.


The above chart, from Horace Dediu of Asymco, shows the growth of the car industry before and after the introduction of the Model-T. There were literally hundreds of car makers who, in the twenty years prior to the introduction of the Model-T, were all trying create THE car that would make the fledgling auto industry viable and profitable. As it turned out, it wasn’t so much the car itself, but a new method of cheaply mass manufacturing cars in quantity, that proved to be the key to unlocking the value that lay the car industry.

Similarly, while the iPhone was a brilliant achievement in itself, it wasn’t until the next year, when Apple introduced what was later to be known as iOS, along with the App Store, that the modern Smartphone was truly born. The combination of the iPhone, iOS and the App Store were the modern day equivalent to the procedure for mass producing the Model-T. The Model-T cracked the problem of production. The App Store cracked the problem of mobile software distribution. Both changed their respective worlds, forever.2


– As you read the follow data concerning mobile, keep in mind that Black Friday sales were DOWN this year.

– However, online shopping was UP.

– And sales of electronics were up; sales of mobile devices were up, Up, UP; and sales of tablets, in particular, were out-of-sight.


– Apple has 500,000 iPhone 5Ss being made every day, its highest ever output.

1.7bn mobile phones (feature phones and smartphones) were sold in 2012 alone
– 3.2bn people use a mobile phone worldwide
– Smartphones gain quickly as phones are replaced every 18 to 24 months. ~ Jean-Louis Gassée



– eBay reported selling one iPad per SECOND as of midnight on Black Friday.

– iPad Mini the top seller at Walmart.

– Apple products were 22% of Target’s sales on Black Friday.


Source: Mobile Is Eating The World, Benedict Evans


– Estimating tablet sales increase of 38% from Q4 2012. ~ Ben Bajarin (@BenBajarin)

– Worldwide sales of tablets and PCs are going to be very close this Q4. ~ Ben Bajarin (@BenBajarin)

To chart how quickly the market is shifting to tablets, consider that in February 2013, Canalys noted that tablets accounted for only one-third of all personal computers shipped. For all of 2013, Canalys had predicting originally predicted that tablets will account for 37% of all PCs shipped, with some 182.5 million tablets out of a total 493.1 million units, although today it is revising that up to 40%. ~ Techcrunch


(Author’s Note: Ben Bajarin did all the research and hard work necessary to create the above chart, yet was kind enough to allow me “steal” the fruits of his labor. Thank you, Ben.)

Tablet sales will probably overtake TV sales in the next few quarters. Getting internet video onto the TV itself might not matter. ~ Benedict Evans (@BenedictEvans)

Stop! You might want to re-read the above. Tablet sales might overtake TELEVISION sales in the next few quarters!



From talking with many friends and family over the holidays there was one tech product I heard no one say they were buying – a PC. ~ Ben Bajarin (@BenBajarin)


(Author’s Pet Peeve: Tablets are not “cannabalizing” PC’s. Sharks don’t “cannabalize” fish, they devour them. Tablets are not “cannabalizing” PC’s, they’re eating them up.)

Interesting to hear more and more consumers tell us they are self aware of the fact that the PC is overkill for their main use cases. ~ Ben Bajarin (@BenBajarin)


I think there’s effectively going to be a consumer strike for q4 for PCs. Only if you completely need one would you buy. ~ Charles Arthur (@charlesarthur)


Source: Mobile Is Eating The World, Benedict Evans

The global iOS & Android install base is about to pass PCs ~ Benedict Evans (@BenedictEvans)

– Some say that PC sales are going to decline by 10%

– Some say more than 10%

– Some are predicting that PCs are going to decline further than projected, and…

– Some say that as ugly as those forecasts look, reality is going to be worse.

Part 2: The near-term — not the far-term — implications of Mobile Computing are enormous


In 2013 the Tech CEO Bodycount3) included Microsoft, BlackBerry, Acer, Nokia with HTC teetering on the brink. And that’s just in 2013.



Rule of thumb: iTunes accounts are growing at the rate of 100 million every six months. ~ Horace Dediu (@asymco)


Mobile Is The Only Media That Is Growing – TV, Print, Radio Are All Shrinking ~ Aravind S (@aravinds)


Source: Horace Dediu of Asymco


Take a good hard look at the mobile broadband is growing and wired broadband is tapering off.


Source: Horace Dediu of Asymco


The online shopping “Pie” is getting bigger.

Online holiday shopping (desktop and mobile) in the U.S. was up 14.5% from last year.

You spent $1.2 billion shopping online on Black Friday. ~ Arik Hesseldahl



Mobile is becoming a bigger portion of the bigger pie.

– “As of 9AM mobile accounted for 40.9% of online sales and iOS for 83% of those mobile sales.” ~ Horace Dediu (@asymco)

– iOS Devices Drive more than $543 Million, Android $148 Million in Online Sales on Dual-Billion Dollar Days ~ Adobe

It’s entirely possible and even probable that next year less than half of the online holiday shopping traffic in the US will come from PCs. Put another way, next year less than half of users will hire a PC for the job of online shopping. ~ Horace Dediu (@asymco)


Per 100 people there are 96 mobile subscriptions and 42 households with a PC. ~ Ben Bajarin (@BenBajarin)

How is that possible?

Well, mobile devices are personal. Each person uses their own phone, they don’t share it with family members. A family, for example, may share a single PC at home, but each family member may own their own phone and even their own tablet, too.

(M)ost homes in developed markets have one PC or laptop. By 2016, these same homes will have about three tablets each… ~ Tim Bajarin


(I)t’s pretty clear that the tablet is on track to become the most pervasive personal computer the market has ever seen. The tablet has literally redefined what a personal computer is to people all over the world. ~ Tim Bajarin

Part 3: The Sea Change

Just two more points. And if you remember nothing else from this article, remember these two things:

1) The SCALE of the mobile computing revolution is larger than we think; and

2) Mobile computing is our PREFERRED way of computing.

This represents a true sea change in computing.





Source: Mobile Is Eating The World, Benedict Evans

I spend half my time trying to get people to grasp the scale of mobile and the other half trying to grasp it myself. ~ Benedict Evans (@BenedictEvans)


IBM Digital Analytics Benchmark has published, for the fourth year in a row, US online shopping traffic data with a split between mobile and fixed online traffic. It reveals a pattern of consumer behavior which is quite startling: people seem to prefer to shop using mobile devices. ~ Horace Dediu, Asymco

(Emphasis added)

When people are away from home or office, they choose the phone. When people have a choice between a phone, a tablet and a PC, they choose the tablet. The traditional PC has become the last choice, not the preferred choice, for the majority of computer users.

Part 4: It’s Not Enough To Predict The Rain; We Have To Build The Ark

To see what is in front of one’s nose needs a constant struggle. – George Orwell


The entire understanding of a PC has changed and the term needs to be re-defined. ~ Ben Bajarin (@BenBajarin)


Constantly impressed by how much iPads have helped simplify computing for those previously overwhelmed by it. ~ Lessien (@Lessien)


Getting computing devices in the hands of the masses is the goal of the next 20 years. ~ Ben Bajarin (@BenBajarin)


There were these two cows, chatting over the fence between their fields.The first cow said, “I tell you, this mad-cow-disease is really pretty scary. They say it is spreading fast; I heard it hit some cows down on the Johnson Farm.”

The other cow replies, “I ain’t worried, it don’t affect us ducks.”

If you don’t think that mobile computing is coming for you and your business, you’re either mad or you’re a dumb duck. Either way, you’re in big trouble.

“Change is not made without inconvenience, even from worse to better.” ~ Richard Hooker

One of the things that happens in organizations as well as with people is that they settle into ways of looking at the world and become satisfied with things and the world changes and keeps evolving and new potential arises but these people who are settled in don’t see it. That’s what gives start-up companies their greatest advantage. The sedentary point of view is that of most large companies. ~ Steve Jobs

“People don’t resist change.  They resist being changed.” ~ Peter M. Senge

Change is coming and it’s coming a lot faster than we think. We can ride the wave, or we can get swept away. The choice is ours.

The number of apps available in the Apple App and Google Play stores is so huge, and growing so explosively, that more often than not most apps get lost in the pile. But there are a few key ways to help an app get to the top of the heap and discovered and downloaded by mobile users.
In many ways, increasing app visibility is much like developing a paid and organic search campaign, using data on how consumers interact with apps to seek them out to maximize apps’ chances of getting noticed and downloaded.

Here are some of the key techniques for getting your app seen and downloaded:

1. Pay close attention to pricing: Apps that debut at one price and then are discounted show a huge spike in downloads, according to data from Distimo. Another option is “freemium” apps, which are free but consumers pay for other services within the app. These apps generate the most revenue.

2. Categories Matter: In Apple’s App Store, games are by far and away the most popular app category, at 17%, and they make up an even greater share of featured apps. In the Google Play store, personalization apps are the most popular, which allow users to customize their mobile devices.

3.  Don’t Forget About Other App Stores: While Apple and Google account for the vast majority of app downloads, there are many other app stores out there, and these have the advantage of a much less crowded marketplace. Especially in markets like China, placing an app in an alternative app store can help it find a huge audience.
4.  Choose Your App Name Carefully: When choosing an app name, most App Store Optimization (ASO) specialists suggest including specific words to indicate the purpose of your app. Short app names may be detrimental.
5.  Use The Right Keywords In Your App Description: Loading up on keywords in your app’s description can help raise your app to the top of app market search results. Use words that help “trigger” app store algorithms. Some ASO specialists even suggest picking your keywords based on the most-searched terms on Google AdWords.



If you’ve been less than impressed with Touch ID, the fingerprint sensor that comes on Apple’s new iPhone 5S, we may be able to help.

Touch ID worked well for me when I tried it out in September, but my actual experience with my new iPhone 5S was different. Often, after placing my finger on the Home button, it wouldn’t read my print and I’d be prompted to “try again.”

Although the fingerprint scanner works well for many people, and has garnered positive reviews from some of the most prominent tech critics, others have found that it doesn’t work well for them.

What to do? Apple recommends rescanning your finger (and, of course, making sure it’s clean and dry) or trying other fingers if you are having problems. The company also notes that things like lotion, oils and dry skin, or activities like swimming or exercising “may affect fingerprint recognition.”

But I had an idea: Touch ID works with up to five different fingers, so what if I scanned my thumb multiple times, essentially telling my iPhone that it’s different fingers? After all, I rarely use a finger other than my right thumb to press the Home button, so those other four slots were empty.

I thought that having more — and more varied — prints of my thumb could only help, so I tried it by “enrolling,” as Apple calls it, my thumb two more times. The result was fantastic — Touch ID now works much better than it did before, probably over 90 percent of the time.

I’m not the only one who had this idea.

Shane Hockersmith, a mechanic in the U.S. Army, told The Huffington Post in an email that now that he’s scanned the same finger multiple times, Touch ID works nearly “every time” — up from “about half the time.”

A colleague of mine who was having readability issues with her new 5S also saw improvement by employing the strategy.

I was unsure about my theory, and Apple would not comment on whether or not it would improve Touch ID. But Michael Fiske, the founder of Biogy, a privacy company that focuses on cryptography and biometrics, said that adding more prints could, in fact, make Touch ID more reliable.

“Entering multiple examples of the same print enhances pattern matching,” Fiske said. “Basically, it enables the pattern matching to be more flexible.” Adding more prints can lower the rate of false rejects, he said — when the right fingerprint doesn’t give access to a phone.

Fiske likened scanning your finger multiple times to teaching a child how to identify leaves from an oak tree. If you show the child three leaves from an oak tree, she’ll be more likely to later recognize an oak tree leaf than had you just shown her one.

The workaround is by no means perfect. While it has improved my experience, Cpl. Hockersmith’s, and my colleague’s, my mom said that Touch ID still doesn’t work well enough for her to use it.

CNET offers additional tips for using Touch ID, so check out that article if it’s still not working. And let us know in the comments below if this strategy worked for you.