The fast development of mobile technologies has expanded and sophisticated the workings of many industries and health care is no exception, with more than 50,000 health apps available. We explore the health apps currently out there and investigate the future of the health app market

Some of the popular health apps are fitness orientated and general health monitoring.  They are easy tools for users to keep track of their weight, exercise activity and help them achieve their fitness goals.

Also many of them include blood pressure and blood glucose monitoring, which is one the more important necessity among many people. Users can conveniently test and check without going to a doctor or using an external device.

Currently, Samsung leads in this area with its S Health app, which is preloaded on the S3, S4 and the new S5.  It’s a fitness and health hub, collecting and storing health related metrics such as your daily workout and fitness levels. It also measure calorie intake and amount of calorie burned, weight, blood glucose etc.

The recently released S5 comes with a new health addition, a built in heart rate monitor. The app also measures your comfort level by measuring the temperature and humidity of your surroundings. The data is then conveniently is displayed on charts and a health board.

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S Health can also connect with other health management devices like blood-pressure monitor, wireless scale or Samsung’s gear watches and you can share your health information via email and social media services.

Samsung intends to continue developing health care technologies; the company recently announced the $50 million innovation fund, Samsung Digital Health Challenge, which will be used to develop products that according to Samsung’s executive,  will “put individuals in the driver’s seat in understanding their own health and wellness,”  They have already created software and hardware design with advancements that will aid the development of these heath orientated products.

According to a survey by Deloitte, “The health care and life sciences industry is recognized as one of the top three fields (along with consumer products and the financial services industry) likely to propel mobile device growth in the next five years.” Health apps started out with general fitness and weight management and have expanded to blood pressure, blood glucose measurement and heart rate monitoring and sleep monitoring.

Along with the growth of mobile apps, people’s demand for information and self-care, increasing health costs and increasing chronic illness have pushed and evidently, will continue to push the growth of health apps. More and more systems are being developed to particularly minimize visits to the doctor and healthcare costs.HealthTap is a clever and curated system that gives users online question and answer sessions with Doctors while Glow is an app that aims to help women get pregnant.

Although iPhone doesn’t have any built in apps, there are many healthcare apps available on App store. LoseIt! is a particularly popular weight management app because you can record food with a barcode scanner and it recommends users the amount of calories they should need to reach their goals.

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As is the case for Samsung, Apple is also focusing on developing the healthcare mobile technology. One of the main new features of the iOS 8 that is soon to be released, will be the preinstalled app called “Health book”.

The app will not only track exercise activity, but intend to measure health vitals like blood pressure, hydration levels, heart rate, and possibly other blood-related metrics such blood work, oxygen saturation and blood sugar tracking

Health apps are not limited to general services for users, but there are also more sophisticated apps that are used by doctors and hospitals to conduct more sophisticated measurements and diagnostics.  The drchrono app provides doctors and hospitals with electronic health records system that is focused to the iPad interface. The app manages scheduling, patient reminders and billing system with many features.

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There are other apps specifically designed for cardiologists, pediatricians, neurologists and other specialists. There is a category ‘Healthcare professional’ found in the medical category in the App store. An example is Neuro Toolkit that does a series of exercises to assess and diagnose strokes. A neurologist at Billings clinic says it’s common for physicians to be using not just this app. but many more for updated treated options and research. Doctors can access updated databases about drugs and diseases quickly and conveniently.

However, there have been concerns on whether these apps should be regulated by the Food and Drug Administration (FDA) as is with for all medical devices.  There is uncertainty whether the apps are or part of a medical device, particularly those communicating with devices.

The FDA assessed the potential of apps harming patients and then issued guidelines. They said that apps that instruct patients to change their drug dose based on readings would be likely regulated, while fitness and diet apps would most likely not. However there is some still some gray areas as to distinguishing apps into these categories.  Whether proper regulations should be enforced is still in debate.

The use of health apps ranges from ordinary people for everyday activity to physicians and hospitals managing patient and making diagnoses.  Clearly the health care app market is large.  With Samsung, Apple and other companies like Intel putting focus into further developing health care mobile products it, it is expected to grow even more.

Customer experience, mobile and content marketing are among the three most important business opportunities in 2014, according to a new report from Econsultancy and Adobe.

One-fifth (20%) of client-side respondents said that the customer experience was the most exciting opportunity for their organisation, making it the most popular answer. Among agency respondents mobile came out on top (21%) for the same question.

Ultimately a good customer experience can only be achieved if all other outward-facing business functions are working together in a harmonious fashion, so all of the other areas covered as in the report are themselves key building blocks for a great customer experience.

Which one area is the single most exciting opportunity for your organisation (or for your client) in 2014?

The 2014 Digital Trends Report from Econsultancy and Adobe is based on a global survey of more than 2,500 marketers and internet professionals carried out at the end of 2013.

B2C vs. B2B priorities

The report also provides a breakdown of the perceived opportunities for B2C and B2B companies, revealing some interesting differences for marketing priorities in the year ahead.

For B2C companies mobile and customer experience are seen to be the most exciting business opportunities in 2014 (22% and 21% respectively), however among B2B respondents content marketing was the most popular answer (24%).

Which one area is the single most exciting opportunity for your organisation in 2014?

As more companies grasp the importance of high-quality and original content for their marketing, it will become even more important for both B2B and B2C organisations to offer a distinct and original voice in a world where more and more companies are competing for attention.

A separate question included in the report shows that B2B marketers are also significantly more likely to identify content marketing as one of their top-three priorities for the year ahead (44% for B2B compared to 28% for B2C).

Mobile Apps as Marketing Tool

December 31st, 2013 | Posted by aboblog in Business - (0 Comments)

Today mobile app development is one of the most prosperous areas of business. Mobile apps are developed to get money for each activation or to support the business providing a competitive advantage.

However, sometimes mobile apps are developed not as a direct tool to get profits (from app purchases or subscriptions) or as a solution for some business technical issues (for the in-house use). Mobile applications have become a very powerful marketing tool.

Mobile Apps as Marketing Tool image The Decade of 350 Billion App DownloadsAn application made for marketing is an opportunity to build demand for the product or service. And today we have made a list of options for marketers who are going to use mobile applications in their work.

Create useful apps. This is one of the latest trends. Today, people want to spend time usefully not only at work. There are some tasks that can be solved on the way to work, for example.

Everyone who lives in a city faces traffic jams and long queues and doesn’t know what to do with this downtime. So, you can develop such an app, which would allow people to spend their time with advantage. Think about developing apps for iPad or Android users.

Make a list of what a potential customer would like to do on the way to work: to learn a new language, to listen to a podcast, to read a new eBook?

Focusing on the list you will be able to predict what app you need to develop. Currently opportunities of mobile app developers are so broad that they can create almost any program, turning it into an application for mobile gadgets. So, do not limit your imagination and flow of ideas.

But also remember that the app should have a direct and clear marketing purpose. Don’t forget that application should be not only interesting, but also it should generates leads.

Create interactive applications. Mobile assistants are a great option for marketing your business, if you want to attract people who like to learn something new and want to systematize actions required to perform a certain task. Audience of such application can be very diverse. Starting with housewives who want to find out how to manage a day and ending with CTOs who need online help in their field.

You will certainly find the target audience who need interactive help and will offer something to make their lives more comfortable.

Create media applications. Media applications is a great outlet for all kinds of news portals. Such applications deliver content directly to users. You can think over development of a media app if you have a solid audience online.

Sometimes media applications are developed for those who have popular communities in social networks. But in this case you have to come up with a really original idea to make people want to install the application. If you just offer the same news as in the community, people won’t load the app, they will use the well-known Facebook app instead.

Create applications that help to plan and track the results. In other words, applications that allow users to set goals, track the process and analyze the results will be truly effective in the marketing.

Create time-saving applications. Any application that will help your potential customers to save time and simultaneously will be a marketing instrument for your product/service is a must to develop!

Think how you can save your potential customers at least an hour a day. It may be similar to a simulator on time management: certain tasks on time and so on. It mainly depends on your target audience.

If you manage to develop an effective system of time management teaching the client to save their own time using your app, and you come up with how to implement your product marketing in this application, then certainly you won’t be left without income.

In conclusion some advice for you:

1) Don’t forget that marketing mobile apps should be developed with a definite marketing goal, otherwise it will be a budget waste.

2) Apps have to be really helpful to your potential customers.

3) Apps should be free. Don’t make your life harder: people love free offers.

4) Try to come up with an effective way for the marketing function activation and do not just advertise your product in the application. Do not be intrusive. People will appreciate it.

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More people are shopping on mobile devices than ever before. Is your business prepared to satisfy these mobile bound customers?

how mobile is changing business