Mobile searches have outgrown desktop searches in recent times. It accounts for more than 60% of all Google searches. Moreover, the new Google algorithm, Mobilegeddon, is devised such that it gives higher rank to mobile-friendly websites. Thus, a mobile phone has now become a crucial medium for marketing your business and capture more leads.
What changes I need to make as per Google’s new search algorithm?
With this new update, optimizing for mobile phones is no longer a matter of choice. It is very imperative that you need to have responsive websites, or else, you will see your web traffic disappear overnight.
Mobile focused SEO
Your SEO practices should be based on mobile searches. For instance, the keywords that you use in your Meta titles and Meta descriptions need to be more clear and focused, as mobile searches tend to be more specific, short and crisp.
A spokesperson from Google said, “With Google searches on mobile device, users expect to get the most relevant and timely results, irrespective of the fact that information is on mobile-friendly web pages or mobile apps.”
Another mobile strategy that works alongside SEO and responsive websites is mobile apps. Having a mobile app makes it easier for the user to get all the information about your business in one place. It has a great potential for being one the important mobile marketing tools for your business.
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