With the rise in smartphone usage, the use of mobile apps is also rising. Users are spending more time on their apps than ever before. The infographic created by Ipsos Open Thinking Exchange and Ipsos Global Advisor on the global use of apps depicts it in numbers.
The infographic shows that 51 per cent of people use brand, store or company apps regularly; of these, 41 per cent use them for discounts and coupons and 43 per cent use them for information.
Fifty-two per cent of people surveyed said that they get further interested in buying because of an app.
The infographic also suggests that people use apps for many same reasons they use social media. 45 per cent prefer to use a brand’s app than follow to it in social media.
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