5 Steps to Win More Listings

November 26th, 2013 | Posted by aboblog in Uncategorized - (0 Comments)

Learn how to WOW your customer on your listing appointment and generate more referrals.

In this report, we are going to cover the 5-Step Listing Appointment on your iPad
or mobile device we use at The Paperless Agent that is proven to get you more
listings! We’ll detail which apps you are going to use in these five steps, as well
as how you’re going to use them.

Step 1: Asking Questions

Apps: Evernote

Here at the Paperless Agent, we teach that a very common incident
when going on a listing appointment is being greeted with “Welcome!
Can I give you a tour of my home?” as soon as you knock on the door.
It is very natural for us as realtors to say “Yes” out of instinctive
courtesy. Unfortunately, what this means when this happens is the customer is in
control of the appointment.

Instead of just saying “Yes” immediately, what we can say instead is…

“Yes, I would love to inspect your home with you, but first, I’d like to sit down with
you at the dining room or kitchen table and review with you everything we’ve
talked about on the phone.”

When you sit down with them, the first thing you’ll want to pull up on your mobile
device is your documented client consultation in Evernote. This is the document
you will have completed over the phone with your listing client before you arrive
at the listing appointment. Review this document in detail with your client first.
We do this for three reasons…
1. It’s always good to confirm that your information still accurately reflects your
client’s desires.
2. It really shows your customer that you are actively listening to them and
documenting everything that they’ve said.
3. You are sharing the technology with the customer that truly separates you
from other real estate agents.

Step 2: Inspecting The Home

Apps Used: Evernote

Stay in Evernote on your mobile device, and pull up a Listing
Appointment Template. This template is a pre-made document that
lists all the inquiries you’ll make to acquire all of your needed
information on the Listing Appointment (Address, Home Features,
Asking Price, etc.). Having this pre-built template in your notes allows you to
breeze through the appointment without missing any details.

Run through your Listing Appointment Note, typing in applicable information
throughout your desired fields. Once you are finished acquiring all the verbal
information about the home you will need, you can then begin inspecting the
home. There are three ways you can document your home inspection in

1. Camera feature. Using the camera feature to take pictures and place them
directly in the Listing Appointment note allows you to have your photos of the
home in the same place as your appointment notes. Additionally, this will be a
true “WOW” factor for your client’s 5-star experience.

2. Microphone recording. We often talk faster than we can type, so taking audio
clips throughout the inspection and dropping them directly into the note can make
you much more efficient.

3. Typing. The traditional method of documentation can be done on the go with
your mobile device!

Engaging in all three documentation functionalities ensures that you don’t miss a
single detail in your home inspection. Additionally, having all of these notations in
the same document makes marketing and listing strategies easier to develop.
Also, you are sharing technology with your customer that “WOW”s them with that
5-star experience.

Step 3: Discussing the Marketing Proposal

Apps: Keynote

We recommend when discussing the Marketing Proposal to use the
Keynote app (or a similar presentation application). Using presentation
software allows you to “WOW” your customer with a slide-based Listing
Presentation / Marketing Proposal as you’re sitting down at the table with them.

Develop your Marketing Proposal before your appointment, and practice going
through it on your mobile device if you aren’t used to the technology. Be sure to
customize the subtle details of the presentation to make the presentation a more
personal experience for your client.

As you are sitting with your customer going through the Marketing Proposal at
their kitchen or dining room table, you should empower the customer to take over
your iPad or mobile device and swipe through the presentation themselves. This,
again, gives the customer the “WOW” experience that will be lacking in
comparison with other real estate agents. It also engages them in the
appointment and adds a level of “fun” that won’t soon be forgotten.

We recommend using Keynote, but for those not using iPads, other comparable
presentation applications will impress as well. For those of you with iPads who
also use Windows desktops, Keynote is able to present both Keynote and Power
Point presentations.

Step 4: The Pricing Conversation

Apps: iBooks, Numbers

Using iBooks you can have an entire CMA ready to view in PDF format
on your iPad. In order to do this, we recommend saving MLS listings
as PDF documents on your computer. You can then e-mail yourself
these documents, open them in the Email app on your iPad, then save
them to iBooks for later viewing. This allows you to page through various
comparable listings in the area with ease, which will allow you to justify your
pricing suggestions without having to use a single sheet of paper.

When reviewing the comparable listings, allow your customer to scroll, zoom in,
and flip through the PDF files. This engages the customer, maintains their
interest, and provides a memorable experience that is not being replicated by
other traditional real estate agents. This also shows the customer that all details
in the listing are accounted for, and conveys your justifications with real listings at
their fingertips without the need for binders and packets.

Once you have determined your listing price, open your pre-populated
customer net sheet in Numbers. Before you have arrived at your listing
appointment, you can have a pre-populated Net Sheet ready from your
phone consultation to show your client just how much money they will
be getting out of the sale. This also gives them total visibility of what their
expenses are directly on your iPad, and how changing the total (if the price you
determine ends up not being identical to the price they mentioned in their phone
consultation) affects that. The Paperless Agent’s Net Sheet template is available
to iPad® for Real Estate™ course members.

Once you have completed the Net Sheet, you can import it directly into your
client’s notebook in Evernote, keeping all of your documentation for the client in
the same place! Let your customer see you import the document into Evernote to
further impress them on the Listing Appointment.

Step 5: Signing the Agreements

Apps: ZipForm, DocuSign Ink, and Evernote

This is the “coup de grace” of the 5 Step Listing Appointment – signing contracts
and agreements without a single sheet of paper!

Using ZipForm, before the appointment upload a Listing Agreement
into your ZipForm account for ease of access when you are right there
in the field on your appointment.

Open the Listing Agreement in ZipForm with your customer, and go through the
agreement and make any edits as necessary with total client visibility. The fact
that you are digitally editing the contract in the field will “WOW” the customer and
provide that exceptional 5-star experience that will separate you from other real
estate agents in the area.

Once the edits are made, you can open the form in DocuSign Ink
directly from ZipForm. You can select “Get Signature” as soon as the
app opens in order to start signing documents!

Next you will Add a Signer. Enter the signer’s full name and email address to
ensure that they, too, get a copy in their inbox. You will do this multiple times as
the various parties present finish signing the document.

Using the toolbar at the top of the app, you can select “Signature”, “Initial”, “My
Name”, “Date Signed”, etc. Utilize various options when signing different fields of
the Listing Agreement, depending on the kind of signature that is needed.

DocuSign Ink also allows you to e-mail the document to a remote, off-site signer
for digital signature!

Once the Listing Agreement has been signed by everyone who needs
to sign it, you can export this document as a PDF directly into Evernote
to save in your client’s notebook. After the listing appointment is
complete, you can digitally share the entire client notebook with your
client via email, yet again giving them total visibility to the home-selling process,
and “WOW”ing them with your impressive technology (and yes, this can be done
even if your client does not have Evernote).

By Garry Wise, The Paperless Agent

Protecting Your App Brand Name

October 24th, 2013 | Posted by aboblog in Uncategorized - (0 Comments)

In today’s world being able to give high value, that is, at the same time affordable is the main trait that all consumers look for. For people wanting to develop their own mobile application; this could be somewhat of a daunting task. While starting from scratch with your own tools is a good way to go; do not forget that you will have to register your program, similar to copy writing in order to protect your application. Fortunately, people can use AppBuilderOnline.com software to help them in this process. From the programming to registering the brand name, quality AppBuilderOnline.com will help through all the steps necessary.

By using AppBuilderOnline.com software, developers can ensure that not only will they be able to create a mobile application quickly; they will also be able to save lots of cash in the process. Frankly, you won’t even need experience in programming if you use a user friendly AppBuilderOnline.com. All the steps to develop a quality app will provide to you; all you need to do is click the features that you want to apply. Now, once you have developed your application, your next step should be to register it on the app store. Why should you register your application? You should be aware that your application brand name is similar to a website domain name. If you want to succeed in business, you should create an image for your product. Securing a brand name that will be associated with your product is the initial step.

A catchy and easily memorized brand name is very important in marketing. A great mobile application without a name to associate it with will be worth next to nothing for the developer. Without copyright protection, anyone will be able to take advantage of your work. AppBuilderOnline.com online can help you secure your program and even help you register it in online and mobile application store. Registration and setup will be free and will only require a reasonable fee when it comes to monthly services. The AppBuilderOnline.com is a great alternative for those wishing to take advantage of today’s technology for their business ventures. The software is developed to suit all users of varying degrees of skills and knowledge of application developing. Do not fret if you lack the skills in programming, this software will make things as easy as 1-2-3.

When it comes to developing and registering your own mobile application, mobile AppBuilderOnline.com will offer all the essential tools for you to handle all the steps in creating a brand name of your own. It is imperative to take all the necessary steps in order to protect your investment. This will help secure your success in the future.

The option to create your own personal mobile app has become a pretty hot trend recently. Many have started asking why the huge demand for app builder programs for mobile phones and the answer will differ depending on whom you ask. Truth be told; there is no exact answer to this question as reasons for different individuals. There are some who develop their own mobile application for entertainment purposes, some are just curious on what type of apps they can create while some utilize this tool to create an application that will help them with their business.

Entrepreneurs are starting to see the importance of creating their own program through app builder tools for their business. A lot of tech savvy businesses, today, have been utilizing mobile applications to advertise their products or services to a wider audience. It is actually a perfect way to connect with your customers daily and even have them chime in on some comments or use these apps to promote their products. The fact of the matter is that app builder programs are one of the best things that happened to marketing.

Other reason for using app builder to create your own program is the fact that technology is advancing by leaps and bounds at break neck speeds. In order for your business to have a chance in this competitive industry you must be able to adapt as well. Mobile apps have become a staple of a person’s daily life and it will suit you well to take advantage of this. Second, it may not be a surprise that popular apps can generate extra income for the developer. If you are able to create an app that is unique, useful and fun then expect more and more people to download and install your self-created application. App builder programs can also help you develop applications that will make your daily routine much easier. Some applications can allow users to access their bank accounts online, removing the need to drive all the way to your local bank.

Communication apps are another helpful type of programs that you can develop through app builder. If you feel that the current chat applications lack something then why not develop your own? Mobile applications have the uncanny ability to transform your smart phone into an all around gadget that can help you handle various activities. The best thing about today’s world is that everyone is being given the opportunity to take advantage of the latest technology. Being able to develop your own mobile app can be seen as a milestone for smart phones. Not only will you be able to have access to various applications that can make your life easier, you are now also given the opportunity to create your own. Take full advantage of app builder tools as the potential is limitless.

When it comes to supporting mobile devices, businesses tend to allow both iOS and Android devices.

The latest report from Good Technology shows a slight gain sequentially for iOS, which accounted for 72 percent of devices activated in the quarter, with Android-based hardware making up most of the rest of the devices connecting to its server software. On the tablet side, iOS continues to account for nine in 10 device activations.

But, perhaps more importantly, more than 95 percent of custom apps developed by businesses are written for Apple devices. The number of such apps rose more than 42 percent from the prior quarter, as businesses start to incorporate devices more heavily into their workflow.

“We see especially robust internal development activity focused on tablet applications and business transformation,” Good Technology CEO Christy Wyatt said in an email interview. “We are delighted to continue to see amazing growth with a 60 percent increase in device activations year over year, and with this growth comes increased investment in secure mobile app development within our global customers.”

Though iOS grew its share from a quarter ago, that was likely due to the arrival of the new iPhones, as Android has been gaining ground in recent quarters.

I love mobile technology and I have really been enjoying watching the advent of some very cool products finally become real in our industry. We have been talking about it for years and today, finally, there are some excellent mobile tools on the market. Make no mistake, though, mobile is still in the baby step phase in my opinion and we are going to see some big advances in the coming years. Mobile, after all, is destined to become the norm rather than the add on, so rather than just catching up to our MLS desktop tools it will pass them eventually. What is that going to look like?

GPS and Mapping

I think the key in thinking about mobile and what it can really become for our industry is to think back to what mobile devices bring with them before we even access the MLS information. Mobile devices, for example, have GPS and mapping capabilities. Of course we all think about searching for properties on maps, driving directions and so on, but GPS and mapping have many more uses that have yet to be built into our mobile tools in any serious way. Retailers for one are hugely interested in tapping into location-based ads to both our real estate professionals and their clients. Mapping also take analytics to another level yet we really haven’t seen any serious mobile analytic tools yet on our MLS products, but we will. Every time we move with a smart mobile device we are creating a trail that can be saved and analyzed and that data is very important to understand our patterns and behavior. Huge money is and will be spent to tap into that data.

Visualizing Statistics and Trends

Being able to represent statistics and trends for customers on mobile devices should be a natural part of telling the real estate story as well. Right now we can search for homes and display homes but we haven’t really seen mobile go to that next level. I am confident we will see layers and layers of strong analytical data get added to these tools as they mature.

CRM Tools

Our devices also allow for easy integration with contacts, but this has not really been developed yet. True CRM (Customer Relationship Management) is an area that has huge potential but has not been addressed well even in the PC or Mac desktop world for the average user let alone on mobile. We have Outlook and Mac contacts and that is what the majority of people use but imagine the possibilities of having a truly powerful CRM tool that is also mobile. Every smart mobile device has a contact manager but all they are really are glorified address books. Good CRM software tracks history and allows you to manage ongoing contacts with more elegance than a simple contact manager. Schedules, calendars, contacts are integrated in ways that allow users to manage projects, project business, automate communications and maintain a clear view of your overall business operations. When that is also mobile you are in control anywhere you choose to work. In real estate that might allow you to set up and launch an automated email campaign to announce a new sale, while you are sitting at your favorite coffee shop or to send off a seasonal mailing to everyone you have done business with. Better yet, when you get that call from someone you worked with two years ago you have all of their historic information right on your phone to jog your memory.

Transaction and Document Management

How about transaction and document management? This is a natural for our mobile devices where all the parties of a transaction can review and sign documents, see updates, etc., and it may be the spark that really makes transaction management a reality. It’s beginning and we are seeing tools that allow remote document viewing and signing. Not many people are using these tools yet but they will in the not too distant future.

Photo and Video Tools

True photo and video integration is a natural for real estate that still has a long way to go. We see great examples of how mobile photos and videos can be used on sites like Facebook and YouTube but imagine if mobile templates allowed you to take advantage of your smart phone or tablet’s camera and video features to communicate visually with your clients in real estate. Sure, it can be done today with a little creativity but for the mainstream to use it, it needs to be simple. Also, these tools should all be integrated as part of a mobile suite of products. In real estate, these products naturally have to be integrated into the MLS system.

We Need More Than RETS Integration

Integration with MLSs will be increasing quickly as well, due to a strong field of mobile competitors. The first stages of integration are things that can easily be accessed via the RETS standard but agents are demanding much more. Agents want to see their “My Favorite” list from the MLS systems and when they enter a search and save it on a mobile device they want that search to show up in the MLS system. They want the ability to not only edit listings from the field but to add and edit contacts and photos and have all of these edits sync with the MLS system. Likewise, when they create a new map search with a custom polygon on the MLS map search wouldn’t it make sense to be able to use that same area search on a mobile device? You can’t do all of these things today but you will be able to in the not too distant future. Some vendors are creating open APIs to make this happen and it will be really fun to see just how far this integration goes and the level of two-way integration that results.

The New MLS Mobile Paradigm

We all talk about how mobile will be the real estate platform in the not too distant future. I think the future has arrived. I’m keeping a watch for the mobile solutions that do more than just give us access to the MLS data. I’m looking for mobile tools that change the paradigm and take real estate to another level where we really use the tools available on our high-powered mobile devices in ways that couldn’t happen when we were anchored to a desktop. I want to see MLS, with CRM and incredible GPS tools that take advantage of video and the high-resolution photos we have available through devices today. I want to easily review and sign contracts from the same device using the same software and I want my documents to be archived and accessible through my CRM system. I want everything I do to be tracked and stored so I can access it and mine it for future campaigns. I want my MLS data available on every module where it makes sense and I want it all working under a simple, common interface. I want data to really flow automatically throughout the modules I work with. I want to put data in once and only once and have it available anywhere I need it and I want the ability to share that data effortlessly with outside technology tools if needed. Is that too much to ask?

I think it’s time to expand our thinking of what MLS can and should be beyond what we could do when we were bound to our desks. Let’s see who shares that vision to become the next big game changer in the MLS industry.

Below is a guest post provided by our friends at Dynamic Search. It is a part of our ongoing series bringing you valuable content from around the net, with interesting lessons and insights about the business of building and marketing your business through mobile apps.

The hardest part of developing a new app is not the development or design itself, but the marketing of the app after it has been created. It is not enough to simply publish the app and let it be, no one will know about your app so no one will buy it. It is common for app designers to have a hard time with marketing; especially with their first app.Thankfully there are some easy tips to get you started with successfully marketing your app. The following is some of the most important and useful tips.

Social Networks

Use social network sites to your advantage. Not only can you promote your app on your personal accounts, you can also set up pages just for your app. That way people can find the page, click to like it, and get all the new information as you post it. Make full use of this strategy, set up accounts on Twitter, Facebook, LinkedIn, Instagram, and any other site you deem appropriate. With social networks, your app will get shared by far more people than it will in the app store that you use. You can also target potential users by searching for them and then posting a link to the app page on their wall or direct message them. Look for people who will be interested in your specific app, if it is an information app look for people who will need that specific information, if it is a game look for people that have interests similar to your game.


App Store Optimization (ASO) and Search Engine Optimization (SEO) are very important in the marketing of any mobile app. ASO is the process of improving the ranking of your app in app store searches with excellent titles, well researched keywords, and great descriptions. SEO is the process of improving the ranking of any website or page in search engine results with well-placed keywords. With these two things combined, your app is sure to get plenty of hits and downloads. The importance of using ASO and SEO comes in because no one will buy what they cannot find and without great rankings no one will be able to find your app.


Seek the aid of well-known bloggers to get the word out about your new app. Review sites are a good place to start, if you can get a few review sites to post a good review of your app it will get more attention. Don’t stop there, contact bloggers that are known to write about the type of app you created, whether it is a game, information app, or any other niche, there is bloggers out there that specialize in it. Find them and ask them to check out your app and if they like it, blog about it. Ask friends or relatives with blogs to do a blog about your app. Once it is out there, you will find that it will gain back links time and again as people read about it and try it out.


If you do not feel comfortable marketing your app entirely on your own, there is always the option of hiring an agency. The problem most app designers have with hiring an agency is the cost, which can cut drastically into profit margarine’s. For some hiring an agency is ideal because it takes the worry off of them so that they can better concentrate on designing new features and levels. It is a complete preference as to hiring an agency; there is no right or wrong choice. For some it is a good fit, for others not so much.

Below is a guest post provided by our friends at Dynamic Search. It is a part of our ongoing series bringing you valuable content from around the net, with interesting lessons and insights about the business of building and marketing your business through mobile apps.

App stores are something that did not exist before the year 2008 when both Apple and Google launched their respective stores, iTunes and Google Play. Now, however, app stores are a part of everyday life for millions of people around the world. For app stores to exist there must be app designers and creators as well as an audience to buy them. The problem for the designers is making sure that their app is easily found by the target audience and not lost at the bottom of the list. Because app store searches are the number one source for people to find new apps, the best way to get them found is with App Store Optimization (ASO).
What is ASO?

ASO is closely related to SEO, Search Engine Optimization. App Store Optimization is a process used to improve the visibility of a mobile app in an app store search. ASO is still very new and is an ever-changing dynamic. This means that there will inevitably be many changes in the near future regarding how it works and how to successfully use it.
How do you get started?

There are several ways to achieve successful ASO for your app; one of those is with an ASO tool. Some of the top rated ASO tools include, Sensor Tower, SearchMan, Appcod.es, and MobileDevHQ. These tools give you what you need to improve your keywords and other marketing areas that determine app ranking within an app store search. You will also need to find a good keyword research tool like Strapley to decide what the best keywords to use with your app is. You will also need to research keywords to decidewhich ones are good to use and which ones are bad to use. When using ASO there is a certain list of things to concentrate on,

Title – one of the most important things in any marketing is the title used. Make it short and catchy, something that people will remember easily. Add one or two keywords to the title when possible that describe what it does.
Description –a good app description should include two blurbs and a screen shot. The first blurb should consist of 1-2 sentences that are very direct and to the point. They should outline the primary use of the app. The second blurb should be a longer description of how the app works and include the screen shot.
Keywords –keyword options are not available in all app stores. The Apple iOS system is the main one that uses keywords whereas Google play only allows for descriptions. When using keywords be sure to choose carefully and wisely because the keyword section is only 100 characters long.
Logo –a logo should be very eye-catching and appealing to consumers. Pick a bright color and keep in mind not to use too many details. The logo will be a small thumbnail most of the time so if it has too many details it will appear blurry and distorted.

There is also the option of hiring an ASO professional if you do not feel comfortable with doing it on your own.

Remember that ASO and SEO go hand in hand. Just because you are using ASO you should not neglect SEO. To be entirely successful in marketing your app you should use all the marketing tools available to you. This means that using one technique does not mean that you can forget about all others.

Experiment, research and find what works best for you and your particular app. There is always an audience out there waiting you just have to be sure that they can find our product. Most new apps are discovered through app store searches so learn how to use ASO as well as SEO. When you employ the use of ASO correctly, it means getting higher ratings. A higher rating means a bigger audience, and a bigger audience means more sales.