Below is a guest post provided by our friends at Dynamic Search. It is a part of our ongoing series bringing you valuable content from around the net, with interesting lessons and insights about the business of building and marketing your business through mobile apps.

The hardest part of developing a new app is not the development or design itself, but the marketing of the app after it has been created. It is not enough to simply publish the app and let it be, no one will know about your app so no one will buy it. It is common for app designers to have a hard time with marketing; especially with their first app.Thankfully there are some easy tips to get you started with successfully marketing your app. The following is some of the most important and useful tips.

Social Networks

Use social network sites to your advantage. Not only can you promote your app on your personal accounts, you can also set up pages just for your app. That way people can find the page, click to like it, and get all the new information as you post it. Make full use of this strategy, set up accounts on Twitter, Facebook, LinkedIn, Instagram, and any other site you deem appropriate. With social networks, your app will get shared by far more people than it will in the app store that you use. You can also target potential users by searching for them and then posting a link to the app page on their wall or direct message them. Look for people who will be interested in your specific app, if it is an information app look for people who will need that specific information, if it is a game look for people that have interests similar to your game.

ASO and SEO

App Store Optimization (ASO) and Search Engine Optimization (SEO) are very important in the marketing of any mobile app. ASO is the process of improving the ranking of your app in app store searches with excellent titles, well researched keywords, and great descriptions. SEO is the process of improving the ranking of any website or page in search engine results with well-placed keywords. With these two things combined, your app is sure to get plenty of hits and downloads. The importance of using ASO and SEO comes in because no one will buy what they cannot find and without great rankings no one will be able to find your app.

Blogs

Seek the aid of well-known bloggers to get the word out about your new app. Review sites are a good place to start, if you can get a few review sites to post a good review of your app it will get more attention. Don’t stop there, contact bloggers that are known to write about the type of app you created, whether it is a game, information app, or any other niche, there is bloggers out there that specialize in it. Find them and ask them to check out your app and if they like it, blog about it. Ask friends or relatives with blogs to do a blog about your app. Once it is out there, you will find that it will gain back links time and again as people read about it and try it out.

Agencies

If you do not feel comfortable marketing your app entirely on your own, there is always the option of hiring an agency. The problem most app designers have with hiring an agency is the cost, which can cut drastically into profit margarine’s. For some hiring an agency is ideal because it takes the worry off of them so that they can better concentrate on designing new features and levels. It is a complete preference as to hiring an agency; there is no right or wrong choice. For some it is a good fit, for others not so much.

Below is a guest post provided by our friends at Dynamic Search. It is a part of our ongoing series bringing you valuable content from around the net, with interesting lessons and insights about the business of building and marketing your business through mobile apps.

App stores are something that did not exist before the year 2008 when both Apple and Google launched their respective stores, iTunes and Google Play. Now, however, app stores are a part of everyday life for millions of people around the world. For app stores to exist there must be app designers and creators as well as an audience to buy them. The problem for the designers is making sure that their app is easily found by the target audience and not lost at the bottom of the list. Because app store searches are the number one source for people to find new apps, the best way to get them found is with App Store Optimization (ASO).
What is ASO?

ASO is closely related to SEO, Search Engine Optimization. App Store Optimization is a process used to improve the visibility of a mobile app in an app store search. ASO is still very new and is an ever-changing dynamic. This means that there will inevitably be many changes in the near future regarding how it works and how to successfully use it.
How do you get started?

There are several ways to achieve successful ASO for your app; one of those is with an ASO tool. Some of the top rated ASO tools include, Sensor Tower, SearchMan, Appcod.es, and MobileDevHQ. These tools give you what you need to improve your keywords and other marketing areas that determine app ranking within an app store search. You will also need to find a good keyword research tool like Strapley to decide what the best keywords to use with your app is. You will also need to research keywords to decidewhich ones are good to use and which ones are bad to use. When using ASO there is a certain list of things to concentrate on,

Title – one of the most important things in any marketing is the title used. Make it short and catchy, something that people will remember easily. Add one or two keywords to the title when possible that describe what it does.
Description –a good app description should include two blurbs and a screen shot. The first blurb should consist of 1-2 sentences that are very direct and to the point. They should outline the primary use of the app. The second blurb should be a longer description of how the app works and include the screen shot.
Keywords –keyword options are not available in all app stores. The Apple iOS system is the main one that uses keywords whereas Google play only allows for descriptions. When using keywords be sure to choose carefully and wisely because the keyword section is only 100 characters long.
Logo –a logo should be very eye-catching and appealing to consumers. Pick a bright color and keep in mind not to use too many details. The logo will be a small thumbnail most of the time so if it has too many details it will appear blurry and distorted.

There is also the option of hiring an ASO professional if you do not feel comfortable with doing it on your own.
ASO and SEO

Remember that ASO and SEO go hand in hand. Just because you are using ASO you should not neglect SEO. To be entirely successful in marketing your app you should use all the marketing tools available to you. This means that using one technique does not mean that you can forget about all others.

Experiment, research and find what works best for you and your particular app. There is always an audience out there waiting you just have to be sure that they can find our product. Most new apps are discovered through app store searches so learn how to use ASO as well as SEO. When you employ the use of ASO correctly, it means getting higher ratings. A higher rating means a bigger audience, and a bigger audience means more sales.