Earlier, Apple used to be secretive about its app approval timeline. Now, it has given way to many independent sites to compute the average approval time for apps. Based on this data, average approval time via iOS store is 6 days and 4 days via the Mac App Store. In a report, Apple reported the average approval timeline for 98% of new as well as updated apps is of 5 days.
One the other hand, Google Play Store’s approval time is merely 2 hours, and they have fewer restrictions and low rejection rate.
Both these app stores have different policies, and each policy has its own share of advantages. So, it’s you who has to decide which benefit is better for your app? A quick approval or a strict submission process, where there are no junk competitors.
Apple reviews each app individually. If there are any errors, they communicate it with the developers while rejection. This process can be slow, but it ensures that your app has no errors. Apple certainly has its reputation and it tries to maintain that reputation always. But, Android market is one step ahead when it comes to market share.
If you’re planning develop an app for Apple, Android, or both, App Builder Online can help you with app building, app name registration as well as uploading the app on Google Play and Apple App Store.
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